Data Platform — UX Case Study
Data Platform
UX Case Study · Internal
UX Case Study · 2026

Data Platform from 0 to 1 in 6 months.

How a two-person product design team shipped an AI-powered SaaS platform end-to-end — by collapsing the line between Product, Design, and Engineering.

AI-Powered SaaS Web App Product Design
01 / Project

A new operating system for fund data.

Data Platform turns the messy, document-heavy world of private fund operations into a single, auditable workflow. AI-assisted ingestion, extraction, validation, and delivery — built from scratch, with engineering and product moving in lockstep.

Timeframe
6 months
From the first whiteboard to a launch-ready product.
Product Type
AI-Powered SaaS
A web application built around an agentic data pipeline.
Team
Design Team Lead: Prajakta Shah
1 designer — embedded daily with Product, Program, and Engineering.
02 / Scale

Design at scale.

Volume, breadth, and depth — designed in parallel, not in sequence.

In 6 months, our two-person design team took Data Platform from concept to launch-ready — designing 9 Figma files, 12+ design areas, and 50+ UX flows. Here's a snapshot of the scope.

9
Figma Files Shipped
50+
UX Flows Designed
6 mo
End-to-End Timeframe
03 / Process

A new way to design product.

Linear no longer. Product, Design, and Engineering — in sync, not in sequence.

We started with Lovable — which let our cross-functional team align on vision, pressure test backend architecture, and jump straight into ideation, all at the same time. No waiting. No handoffs. Then came Figma Make, Claude, and a tight loop of real-time client feedback. We used AI tools to brainstorm efficiently and at speed, sometimes diving into original Lovable prototype to granualarly define UX flow and interactions and sometimes ideating requirements using Claude (artifact) What would've taken months compressed into days. We went from 0 to 1 while simultaneously getting the product in front of real users and iterating live.

The discover-ideate-design-test-iterate cycle? Still there. But it's not linear anymore. Product, Engineering, and Design working together in agentic ways — that's the shift. This is what the future of product design looks like. Product, Design, Engineering — not in sequence, but in sync.

This is more than a launch. It's a glimpse into the future of AI-empowered, collaborative product development.

The shift

Before Linear hand-offs

Sequential. Slow. Siloed.

Discover01
Ideate02
Design03
Test04
Iterate05
Now Agentic loop

Simultaneous. Looped. In sync.

in sync
Product · Design · Eng
Real-time client feedback Live prototyping Agentic collaboration
lovable.dev · Data Management Platform — early prototype
Lovable-generated prototype of the MSCI Data Management Platform showing Document Ingestion, Active Integrations, and No Integrations sections — used to align Product, Engineering, and Design on vision and architecture before any Figma work began.

Lovable, on day one. Before a single Figma frame existed, the team aligned on vision and pressure-tested backend architecture inside a working Lovable prototype — Product, Design, and Engineering ideating on the same artifact, in the same room, at the same time.

04 / Stack

The toolchain that made it possible.

Each tool plays a distinct role — together they collapse the gap between idea and product.

Lv
Lovable
Vision · Architecture · Ideation
FM
Figma Make
Rapid spec-driven prototyping
C
Claude
Requirements · Reasoning · Iteration
F
Figma
Source of truth for handoff
05 / Impact

What changed.

Not just what we shipped — how we shipped it.

10×
Faster from idea to validated screen. What once took months now takes days, with AI in the loop from day one.
2 → ∞
A two-person design team, scaled by agentic tools. Product, Engineering, and Design moved in parallel — not in sequence.
9 / 6
9 Figma files. 6 months. 0 to 1. Built end-to-end — with live client feedback and iteration baked in from day one.
06 / AI Flows

Designed for AI, end to end.

Designing AI experiences is its own discipline. Across the platform we shipped three flagship AI flows that show how machine intelligence can disappear into the workflow rather than sit on top of it.

01 — Converse

Conversational AI Chatbot.

An always-available AskDocuments assistant that lives in the app shell. Users ask in natural language — summarize Q4 docs, extract capital call dates, surface duplicates — and get cited, structured answers grounded in their own documents.

02 — Find

AI Search & Filtering.

A unified search bar that interprets intent in plain English and translates it into faceted filters across hundreds of fund documents — designed to feel like asking a colleague, not querying a database.

03 — Insight

AI Insights on Document Manager.

Inline, on-demand intelligence over any document set — comparison reports, trend spotting, exception summaries — generated from the documents already stored in the system. AI shows up where the work is, not in a separate tab.

stage-dp.msci.com / document-workflows / ingestion — Final design
Final design of the Ingestion screen showing Data & Document Upload & Setup tiles, Ingested Documents table with status pills, and an AI-powered search bar.

Ingestion, shipped. The final design of the document workflow's first step — clean upload & integration setup at the top, an AI-powered search and filter bar over the ingested-documents table, and live status pills (Validation Required, Queued, Ingested, Duplicate, Storage Only) that come from the extraction and validation engines.

AskDocuments — sidepanel
AskDocuments sidepanel open within the Ingestion screen, showing the welcome state with three suggested prompts.
AskDocuments — report view
AskDocuments full-screen report view showing an AI-generated Financial Performance Comparison between FY2024 and FY2023, with executive summary, revenue table, and key insight.

From sidepanel to full report. Conversational AI scales gracefully — a quick question gets a quick answer in the side panel; a complex prompt expands into a full, cited report that lives inside the platform. The same surface, three different intensities of work.

Data Platform · UX Case Study · 2026