PROFESSIONAL SUMMARY

Results-oriented Vice President of UX Design with 20 years of experience leading innovative design projects in both startup and large corporate environments. Experienced in SaaS based Product Design and Corporate Communications design, with a deep understanding of the finance and investment sectors. Skilled at wearing multiple hats, from strategic leadership to hands-on execution. Passionate about delivering exceptional user experiences through data-driven design and collaborative teamwork.

EXPERIENCE

Vice President, UX Design, MSCI, NY, May 2021 to Present

As the VP of UX Design, I lead user experience strategy and execution for the Total Plan product, a cloud based SaaS offering, which empowers institutional investors managing $1.7 trillion in assets, with customizable analytics & risk tools. I built a UX stream ground up, established user-centered design methodologies and LEAN UX practices. 

  • Led UX organization across product, visual design, research, and design system.

  • Strategic UX leader advising C-suite and shaping product vision.

  • Launched LEAN UX process in Agile environment, driving 150% client growth.

  • Expanded Product and UX teams through effective hiring and retention.

  • Designed Report Designer Tool to empower users and drive client acquisition.

  • Implemented benchmarking, DesignOps, and UX documentation for streamlined UX lifecycle.

  • Championed data-driven UX through usability testing and iterative design.

  • Steered team to design Access Management with Role Based Access Control (RBAC).

  • Collaborated on complex scenario analysis for improved client adoption.

  • Developed foundational design system for consistency and accelerated product development.

Lead Instructor, UX-UI Design, BrainStation, Sep 2020 to Sep 2023

  • Mentored industry professionals through immersive boot camps and workshops to cultivate confident UX-UI designers.

  • Equipped individuals with tools and methods of user research, IA, IxD, visual design, and usability testing through theoretical and practical instruction.

  • Guided participants in crafting exceptional digital experiences by fostering practical application of skills.

  • Provided personalized project evaluations and portfolio development support.

Senior Designer, Digital Design, DTCC, NY, Nov 2016 to May 2021

  • Spearheaded UX process within Marketing and Communications.

  • Led learning workshops on usability in digital products.

  • Utilized data-driven insights to redesign intranet, enhancing usability and user experience.

  • Partnered with agencies to ensure brand consistency and UI style guides.

  • Redesigned Marketing website and Client Learning platform for mobile, collaborating with agencies.

  • Led News Website redesign used by over 12,000 subscribers, resulting in 15% increased client satisfaction.

Senior Designer, Marketing Communications, DTCC, NY, June 2004 to Oct 2016

  • Managed brand assets and ensured brand consistency across channels.

  • Contributed to global brand redesign and merger brand integration teams.

  • Art directed marketing campaigns, HR initiatives, and client learning.

  • Led bi-weekly brand show-and-tell sessions to foster collaboration and inform senior management.

  • Collaborated with cross-functional teams on creative strategies.

  • Mentored and trained junior designers on design best practices.

Graphic Designer, The Public Theater, New York, NY, January 2004 - May 2004 

Conceptualized designs for email campaigns, invitations, brochures and newsletters ensuring consistency with the Public Theater look and feel. Conceptualized digital banner ads, save-the-dates and invites.

Graphic Designer, Jaya Advertising, India, May 2001 - July 2002 

Lead designer handling brand campaigns for large scale hotel, consumer product and pharma clients. Art directed  corporate identity, newspaper advertisements and oversaw planning of events. Managed creatives for pharmaceutical accounts, overseeing informational booklet and package design projects from start to finish. Worked extensively on creative designs for exhibition booths, marketing materials and advertisements.

SKILLS

Design Leadership, Product Design, LEAN UX, Agile Development, UX Strategy, Stakeholder Management, Planning and Communication, User Research, User Flows, Interaction Design, Visual Design, Prototyping.

TECHNICAL SKILLS

Figma, FigJam, JIRA, Product Board, Sketch, Invision, Adobe XD, Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office, Working knowledge of Axure, Trello, Mural, Sitecore, HTML and CSS.

EDUCATION

  • MS in Communications Design (Honors), Pratt Institute, New York, NY.  

  • BFA in Advertising, M.S. University, India